How does Rush Make his Money?
What can we do to be sure to get rid of Rush for GOOD? The consensus from the experts on the advertisers 2 week vacation is that they all hope we have a short attention span and by keeping these sponsors out of the spotlight for two weeks we will forget about it and leave them alone. Will we?
How does Limbaugh make his money? Is it more important to boycott national sponsors or local sponsors? Should we be making contact with the stations themselves? So far the answer is all of the above.
What does Premiere pay Limbaugh for and do they, in turn, make their money? Do they get income from affiliates? Do they just make money on national advertisers? Do local advertisers pay Premiere or local stations? Tonight we watched three reports of Limbaugh’s “2 week national sponsor vacation” and heard three different takes on what this means and how Limbaugh’s show makes him 50 million a year… so lets get to the bottom of this.
There are hints here in Rush’s own words in a statement he made last week (below.) He explained to his audience how it works, or how he’d like them to think it works. We still beleive the key to taking him off the air for good it tell local advertisers to stop advertising on local stations – over all, not just rush’s show! Tell sponsors that as long as they support Limbaugh’s affiliates wo choose to play his show, you won’t be purchasing their products or services. KEEP THE PRESSURE ON DURING THIS 2 WEEK “VACATION” – lets not stop this, lets ratchet it up.
Rush’s own words take from his own website:
“…. Everything is fine on the business side. Everything’s cool. There is not a thing to worry about. What you’re seeing on television about this program and sponsors and advertisers is just incorrect. And let me try to explain how this works. Let’s take the claim that we’ve lost 28 sponsors. Sponsors on this program are both local and national. We deal with the national sponsors on this program. We have 600-plus stations. They sell their own commercials. We don’t have anything to do with those sponsors. We don’t get paid by those sponsors. We have no idea who those sponsors are.
Let’s make up a company, ABC Widget Company. And let’s say that ABC Widget Company says, “We are no longer going to appear on the Rush Limbaugh Show.” Well, ABC Widget Company isn’t on the Rush Limbaugh Show. What happens is, advertising agencies order advertising buys on a series of local stations from market to market to market. A controversy like this erupts. They put out a notice to the stations, “By the way, for the time being we don’t want our commercials run when Limbaugh is on.” But they are not canceling their advertising on the station. They’re just saying they don’t want it running on my program during the local affiliate’s commercial time, not ours.
So this 28 or 32 — and I don’t even know if that number’s accurate, numbers are coming from Media Matters. There’s no way anybody could know this, but I’m gonna put it in further perspective in just a second. What it means is there have been — let’s use the number 28 — 28 advertisers who none of us are aware are even advertising on our local stations who had sent out orders that their commercials are not to run on my program. But that is not revenue to us. They are not our sponsors. They are not even canceling their advertising on the local station. They’re just saying for the time being they don’t want it run from noon to three. And let me tell you, this happens every day. It’s been happening for 23-plus years. And it’s not just to me. There are clients, advertisers, that tell stations, “I don’t want this to run in Beck’s show. I don’t want it to run in Hannity’s. I don’t want it to run in Howard Stern’s.” It’s all part of the business.”
HMMMM … we need to understand how this really works.